• Digital Marketing Specialist

Bradenton, Sarasota (Lakewood Ranch area)

Overview

Do you know how to connect with potential customers and get them to engage? Concert Technologies is looking for a digital marketing specialist for our new location near Lakewood Ranch, Florida, with a strong understanding of the digital customer journey. In this role, you will generate traffic to our website and create inbound opportunities for our sales team. You will be the team's digital marketing expert, and will drive your own programs, as well as assist with other projects. You will always be on the lookout for new and creative ways to drive awareness and create opportunities for Concert.

Reporting to the Vice President of Marketing, we will look to you for ideas on how to maximize the impact of our digital marketing investments. An analytical mindset and appreciation for data will help you to make sound, informed decisions.

Responsibilities

Maintain Marketing Automation (Hubspot); define, execute, manage, and report on all activities
Manage all digital marketing initiatives; optimize performance and spend (e.g. Google AdWords, Social media ads, Remarketing, etc.)
Use analytics to monitor performance of all digital initiatives. Share data with management and make recommendations for new opportunities and optimizations for current activities
Collaborate to design and launch innovative campaigns, use techniques (e.g. A/B testing) to maximize conversion
Work with creative to develop ads, landing pages, and other content assets
Analyze CRM (MS Dynamics) data to evaluate and monitor lead flow and quality
Desired Skills and Experience

A degree in a business-related subject, or equivalent experience
3+ years in a marketing role - preferably in a business-to-business (B2B) organization
Experience in designing and delivering lead flow using Marketing Automation platform (Hubspot preferred)
An analytical mindset. Numbers make sense to you, and your communication skills allow you to articulate the relevant data points to others
Good business sense. You understand why digital marketing is important and how it fits at Concert, and you can turn this into strategic thinking and decision making.
Analytics (e.g. Google, general SEO) expertise. You must know how your campaigns are performing.
Strong workload management skills: You manage your time and know exactly what needs to be done when you arrive in the morning
Ability to build WordPress sites from template themes and customize as necessary
Good business writing style
A strong attention to detail
Familiarity with standard productivity tools such as MS Office
Experience with Design products, e.g. Adobe Creative Cloud is preferred
Benefits

Paid Medical, Dental, and Eye
Paid Vacation and Holidays
401K
Company Overview

Concert Technologies is a privately-held technology rollout company https://youtu.be/s7Co4j1wuUc. Concert uses the industry's only system of project management methodologies, to ensure customers receive consistently high-quality orchestrated multi-site technology rollouts; delivered on time, within budget, and at mass scale. With more than 350,000 successful rollouts, and a "Done Right First Time" percentage of 99.78%; Concert is the rollout partner of choice for 93% of US federal government agencies and 66% of the Fortune 100.

To learn more, visit Concert at: www.ConcertTech.com or our YouTube channel https://www.youtube.com/user/concerttechnologies
www.concerttech.com
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PostedApril 19, 2017